Competitive Intelligence Layer: How Influence Forms

This layer translates engagement data into explainable intelligence—pattern summary, interaction mode, observed intent, and unique vs repeat ratio.

Engagement Pattern Summary

Condenses volume, depth, repeat mix, and CTA presence into a readable pattern statement.

Interaction Mode

Classifies the conversation type—broadcast, town hall, workshop, or roundtable—based on repeat participation and depth.

Observed Intent

Interprets likely intent from behavior signals (e.g., reach vs peer alignment vs narrative correction).

Unique vs Repeat Ratio

Shows discovery vs consolidation without needing a time series, highlighting whether influence is deepening or expanding.

Why This Matters

• Explains how a peer wins attention without prescribing tactics.
• Supports internal strategy conversations with clear language.
• Keeps the focus on mechanisms, not vanity metrics.