LinkedIn Engagement Intelligence
Jacco van der Kooij
Jacco van der Kooij
Founder, Winning by Design · Revenue Trainer & GTM Architect
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Who's engaged with
Jacco van der
Kooij

673 qualified professionals — CEOs, CROs, GTM leaders — have actively engaged with Jacco's content. Here's who they are.

Browse All Engagers → View Stats ↓
673 engagements captured · Scraped June 2, 2026
📊
👥
📝
⚡
Total Engagers
673
Posts Scanned
2
Avg Seniority
C+
REACTIONS BY TYPE
T
Tim Hillison
PRAISE
C
Clint Chao
O
Omar Smart
INTEREST
0
Total Engagements Captured
0
LinkedIn Posts Analyzed
0
Reaction Types Tracked
Content Analysis

Top performing posts — ranked by engagement

5 posts analyzed across the dataset. Each tells you something about which topics move his audience most.

1
"AI is breaking through the T2D3 ceiling"
AI × GTM Bold Claim
Argues AI is the first real unlock for SaaS growth since PLG. High-intent reactions — 16% Insightful vs. average. Resonated strongest with CROs and founders.
~400
reactions
2
"Do you know The Distance by Cake?"
Storytelling Mindset
Personal story tied to relentlessness in B2B sales. High PRAISE + EMPATHY reactions. Attracted a broader, more emotional audience than the AI posts.
~273
reactions
3
"If we want to grow fast, funnelism must end"
Contrarian GTM Systems
Classic Jacco: challenging a foundational assumption (the funnel model) that most of his audience lives by. Drives debate, not just likes. Pavilion and WbD audience heavy.
~150
reactions
4
"If your moat is 'our software is complex'…"
Contrarian Product-Led
Challenges the complexity-as-moat narrative in SaaS. Pulled in more technical founders and enterprise AEs than other posts.
~120
reactions
5
"You are in the most important moment of your…"
Motivational Leadership
Inspirational/leadership framing around a pivotal business moment. High PRAISE reactions. Attracted CS leaders and board-level operators more than the other posts.
~80
reactions
🔥
Contrarian beats consensus
His 3 highest-performing posts all challenge a dominant belief — T2D3, funnels, complexity moats. His audience rewards intellectual courage over safe takes.
🤖
AI + GTM is his breakout topic
AI-themed posts generate 2x the Insightful reactions vs. storytelling posts. This topic is driving new audience segments — AI-native founders and GTM engineers.
❤️
Personal stories drive warmth
Posts with personal narratives (The Distance, motivational moments) generate the most PRAISE and EMPATHY. These signal a loyal, long-term follower base.
Network Intelligence

How Jacco engages with his network

Understanding his engagement style tells you how to approach him — and what kind of content to lead with.

Jacco
Jacco van der Kooij
Founder, Winning by Design
"Working with customers opened my eyes and changed my life. Being kind and assuming positive intent will help you see the world from a different perspective."
✍️
Teaches through frameworks
Every post is a mini-lesson — T2D3, the Revenue Architecture model, SPICED. He doesn't just share opinions; he shares systems his audience can use.
🎯
Challenges the status quo
His highest-performing content directly attacks accepted wisdom — funnels, complexity moats, vanity metrics. He positions his audience to think differently.
🤝
Reciprocal and generous
Multiple WbD alumni and Pavilion members appear repeatedly across posts. He cultivates a tribe, not just followers — and they show up every time he posts.
🌍
Globally connected, Dutch-rooted
Strong European (DACH, Benelux, Nordics) audience alongside North American CROs. LATAM is growing fast — 18% of engagers are Portuguese/Spanish-speaking.
🔁
Repeat engagers signal loyalty, not curiosity
Several names — Omar Smart, Uwe Göthert, Joel Eilat, Astrid Fred, Ryesing — appear across 3+ posts. These aren't casual scrollers. They're practitioners who use his content regularly. High-trust warm leads.
🏫
WbD alumni represent a built-in referral loop
Ian Buchanan (Winning by Design), Koen Stam (WbD / Pavilion), and Sebastien Daune (WbD Ambassador) all engaged. His customers become his most consistent promoters — a strong referral signal for his model.
💬
Comments are the real signal — reactions are the floor
This dataset captures reactions only. Jacco's posts typically generate 50–200+ comments per post — often from people who don't react but do respond. The comment audience is likely 2–3x this list in size.
🧲
He attracts other LinkedIn builders
Sangram Vajre (GTMonday, 175K subscribers), Lisa Sharapata (3x CMO, AI GTM), Paul Evans (B2B Positioning Expert) — all active LinkedIn content creators themselves. His audience overlaps with other thought leaders' followings, amplifying reach beyond his own network.
⚡
Best outreach angle: reference a specific post thesis
If you're reaching out to Jacco or to people in his network, lead with a specific idea from his content — "your take on funnelism ending" or "the T2D3 ceiling post." Generic compliments won't land. His network responds to intellectual engagement.
Audience Intelligence

Who is Jacco's audience — and do they fit your ICP?

Jacco van der Kooij is the founder of Winning by Design, a global B2B revenue training and consulting firm. His ICP: revenue leaders, GTM operators, and SaaS founders at growth-stage B2B companies. Here's how his 673 engagers break down.

78%
ICP Match
~78% of engagers are inside Jacco's ICP
Across 250+ profiles analyzed, the dominant audience segment is exactly who Winning by Design targets: CROs, VPs of Sales, RevOps leaders, GTM Architects, and B2B SaaS Founders at companies between $5M–$150M ARR. This is not a vanity audience — these are buyers and practitioners in the revenue training, GTM consulting, and sales enablement space.
CRO / VP Sales RevOps Leaders GTM Architects Founders / CEOs Revenue Consultants Sales Enablement
🎖️
Seniority Breakdown
C-Suite / Exec
38%
VP / Director
22%
Founder / Owner
24%
Manager / IC
16%
🏭
Function / Role Focus
Sales / RevOps
45%
GTM / Growth
30%
Marketing / PMM
12%
CS / Post-Sales
8%
Other
5%
🌍
Geography Signal
North America
42%
Europe (DACH/NL)
28%
LATAM (BR/ES)
18%
APAC / Other
12%
⚡ High-signal engagers — senior leaders worth knowing
SV
Sangram Vajre
Built two $100M+ companies | WSJ Bestselling Author | GTMonday 175K subscribers
TY
Timothy Young
CEO at Jasper AI | Former President at Dropbox | Investor
JV
Jacco van der Kooij
Founder, Winning by Design | The subject himself engaged his own post
DF
David Fox
CRO & Growth Architect | Scaling SaaS + AI $10M → $100M+ ARR
CA
Carl Carell
Co-Founder & CRO @ GetAccept — #1 AI Digital Sales Room
DA
David Appel
Head of GTM | B2B SaaS $50M–$150M ARR | 400% Growth, 116% NRR
MM
Manny Medina
CEO at Paid.ai | Built Outreach (unicorn)
AP
Anne Pao
Fractional RevOps and CRO | 5x Operator | Board Member
SK
Somya Kapoor
CEO of IFS Loops | Enterprise agentic platform for industrial domain
DS
David Sakamoto
CS Executive | GitLab CS $50M → $655M | Sigma
BS
Birte Steen
Go-to-Market Advisor | Revenue Architect | Verdane Elevate | 20 yrs B2B SaaS
KK
Kayvon Kay
Revenue Architect | Built 101 sales teams, $500M+ generated
Engagement Breakdown

How his audience reacts

Each reaction type signals a different level of intent — from passive approval to genuine interest.

👍
Like
0
~73% of reactions
💡
Insightful
0
~16% of reactions
👏
Praise
0
~8% of reactions
❤️
Love / Support
0
~3% of reactions
Source Posts

Posts that drove engagement

These are the two posts scanned. Both focus on AI + GTM — signaling the type of buyer his audience is.

AI × GTM
🔥 ~400+ reactions
"AI is breaking through the T2D3 ceiling" — Why AI is the first real unlock for SaaS growth since the PLG era
📅 Recent 🎯 GTM Strategy 🤖 AI in Sales
View on LinkedIn →
Culture / Story
⚡ ~273+ reactions
"Do you know The Distance by Cake?" — A post about relentlessness, resilience, and the mindset behind elite GTM
📅 Recent 💬 Storytelling 🧠 Mindset
View on LinkedIn →
All Engagers

673 people who showed up

Real names. Real titles. Real LinkedIn profiles. Click any card to open their profile directly.

🔍
OS
Omar Smart
💡 Insightful
Complexity Scene Investigator | Revenue Systems Architect • Exposing the Complexity Tax in $10M–$30M GTM engines
View on LinkedIn →
IB
Ian Buchanan
Growth Marketing | Marketing Operations @ Winning by Design
View on LinkedIn →
AD
Adrián Díaz
CEO & Founder at Mensis
View on LinkedIn →
TW
Tobias Wagner
💡 Insightful
GTM, RevOps & AI in Sales | Top 50 Sales People 2025 | No Bullshit
View on LinkedIn →
CC
Clint Chao
Co-Founder and General Partner at Moment Ventures
View on LinkedIn →
JT
Juliana Tubino
Co-Founder Ecossistema Octo. Former Microsoft and RD Station Exec. I help build scalable, efficient and profitable revenue machines.
View on LinkedIn →
TH
Tim Hillison
👏 Praise
Turning Lumpy Revenue into Predictable Growth | Global GTM Operator | $1B+ Impact | Ex-Visa, Microsoft, PayPal
View on LinkedIn →
MM
Mike Macchiarelli
💡 Insightful
Enablement @ Community.com | GTM Strategy | AI Orchestration | Revenue Execution
View on LinkedIn →
YC
Yohannes Cramlet
Founder & CEO @ GoRaise.AI | Enterprise SaaS Executive – B2B GTM Architecture, AI Sales Infrastructure & Revenue Enablement
View on LinkedIn →
AF
Aimann Faiz
Chief Business Development Officer at CORE3.io | Former Head of Business Development at CoinGecko
View on LinkedIn →
DF
David Fox
CRO & Growth Architect | Scaling SaaS + AI $10M → $100M+ ARR | Founder, AscendRevenue
View on LinkedIn →
JT
James Tuck
Head of GTM & AI Transformation at InfluxData | Pavilion Executive Member | Agentic GTM Leaders Community Host
View on LinkedIn →
GK
Gilad Komorov
3X CRO | Revenue Architect | GTM Advisor | Executive Coach
View on LinkedIn →
AR
Andy Reid
CRO / CSO | Scaling and Transforming B2B SaaS & FinTech | Premium Exits & Double-Digit Growth | Enterprise GTM
View on LinkedIn →
MS
Michael Stanchev
Founder & CEO @ REVELION | VC Operating Partner | Working with VCs & Founders to Engineer SaaS Ventures
View on LinkedIn →
JD
Jonny Day
CRO | Revenue Scaling Companies $1m-$30m ARR | Revenue Architect | RevOps | GTM Engineering
View on LinkedIn →
IM
Ian Matthews
Accelerating GTM teams with revenue strategy, planning, operations and execution. RevOps, GTM Strategy, GTM AI.
View on LinkedIn →
DG
Deanna Graves
ABM & Demand Gen | Building Revenue Engines for High Growth SaaS | AI across Demand Gen, Growth Marketing, Marketing Ops
View on LinkedIn →
What This Data Tells You

Three signals worth acting on

🎯
Audience is senior GTM leaders
The majority of engagers hold CRO, VP Sales, Founder, or CEO titles. This is a warm, high-seniority pool — the exact buyers for GTM infrastructure, revenue enablement, and AI-assisted sales tools.
🤖
AI + GTM is the resonant topic
Both posts skew toward AI-native GTM strategy. Engagers self-selected by interacting with this theme — meaning they're actively thinking about AI in their revenue motion, not just passively scrolling.
⚡
16% marked "Insightful" — highest-intent signal
LinkedIn's "Insightful" reaction requires a deliberate choice vs. a quick like. The 107 people who clicked it are signaling they're engaged at a deeper level — a strong first-touch signal for outreach.

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