LinkedIn Engagement Intelligence
Heather Hurst
Heather Hurst
Senior Vice President of Marketing | Branding Visionary | Category Builder
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Who's engaged with
Heather Hurst

836 engagements on 25 LinkedIn posts. Heather blends Canopy product storytelling, accounting community building, and talent attraction — engaging tax professionals, accounting firm leaders, and practice management buyers.

Browse All Posts → View Stats ↓
836 engagements captured · 25 posts · Data collected June 7, 2026
📈
💰
🚀
👥
Engagements
836
Posts
25
Avg/Post
33
ENGAGEMENT BY REACTION TYPE
P1
ABM Campaign Post
P2
PMM Hiring Post
P3
In-Person Events Post
0
Total Engagements Captured
0
LinkedIn Posts Analyzed
0
Reaction Types Tracked
Content Analysis

Top performing posts — ranked by engagement

25 posts analyzed across 6 months of content. Heather's top content spans creative ABM storytelling, talent recruitment, and in-person community building — all rooted in Canopy's practice management platform for accounting firms.

1
"Marketing brainstorms can go off the rails fast" — The Canopy ABM Cereal Box
Creative ABMCanopy Product
A personal, vivid story about turning a wild marketing idea into reality — a custom Wheaties-style cereal box ABM campaign with accounting-themed Easter eggs. This is Heather at her best: authentic storytelling that makes Canopy's creativity tangible. 94 likes and 21 comments — the highest comment count in the entire dataset.
115
engagements
2
"Calling all Product Marketing Managers (in the SLC area)" — Hiring Post
Talent RecruitmentHiring
A direct PMM hiring call that generated 78 likes, 17 comments, and 13 shares — the highest share count in the data. Heather's talent brand equity is real: her hiring posts drive amplification that organic recruitment teams pay for.
108
engagements
3
"There's something magical about in-person events" — Community Post
Community BuildingPersonal Narrative
59 likes, 7 comments, 1 share. Heather taps into the deep hunger for real human connection in professional circles. Posts about event experiences consistently resonate because they're universal while showcasing Canopy's investment in its community.
67
engagements
4
"What if every client meeting automatically turned into organized notes?" — Product Feature Post
Product InnovationValue Proposition
43 likes, 8 comments, 13 shares from the Canopy company page. A strong product-forward post that drove significant amplification. The AI-enabled workflow angle resonates with accounting professionals drowning in administrative work.
64
engagements
5
"We're hiring a rockstar product marketing manager" — Role Post
Talent RecruitmentHiring
The first PMM hiring post, drawing 49 likes and 6 comments. Heather's hiring content consistently performs above average, proving her personal brand is a recruitment asset for Canopy. Candidates want to work where Heather leads marketing.
56
engagements
🎨
Creative storytelling wins hardest
The #1 post by a large margin wasn't a product announcement or thought leadership piece — it was a personal, vivid ABM campaign story. Heather's audience rewards authenticity and creative detail. The Wheaties-box narrative generated 2x the engagement of any product post.
📣
Hiring posts are high-share magnets
Two PMM hiring posts rank in the top 5, collectively generating 164 engagements and 14 shares. Heather's personal brand creates recruitment gravity that most B2B marketers would envy. Her hiring posts outperform many companies' paid recruitment campaigns.
🤝
Community + product = engagement engine
Heather blends three content pillars seamlessly: Canopy product storytelling, accounting community celebration, and talent magnetism. The mix keeps her feed from feeling like a corporate content calendar — it reads like a marketing leader who genuinely loves her company and its customers.
Network Intelligence

How Heather builds her network on LinkedIn

Heather is SVP of Marketing at Canopy, a tax and accounting practice management SaaS platform. Her LinkedIn presence blends category-building, talent attraction, and genuine community celebration.

Heather Hurst
Heather Hurst
SVP Marketing, Canopy · @heatherbhurst
"Senior Vice President of Marketing at Canopy. Branding visionary. Category builder. I help accounting firms discover how practice management software transforms their business."
🎯
Talent magnet — her hiring posts outperform paid recruitment
Two PMM hiring posts together drove 164 engagements. Heather's personal brand makes Canopy a destination employer. Candidates see her leadership style and want in.
🎨
Creative marketing leader who ships real work
The ABM cereal box story is marketing gold — not a theoretical framework but a shipped campaign with accounting-themed Easter eggs. Her content proves she builds things, not just talks about building them.
🤝
Community-first content style
Whether it's celebrating a CPA's book launch, promoting a charity golf tournament, or highlighting Canopy customer success stories, Heather's feed is about lifting others up. This builds genuine goodwill that translates to engagement.
📊
Category builder for practice management SaaS
Heather isn't just marketing Canopy — she's building the category of modern accounting practice management. Her content educates the market while making the product tangible through customer stories and feature spotlights.
🎯
Her hiring posts are a recruiting pipeline — not just noise
Two PMM roles posted 4 months apart both cracked the top 5 posts by engagement. If you're competing with Canopy for marketing talent in Utah, Heather's personal brand is a gravitational force. Her posts get shared by people who want to work with her.
📦
The ABM cereal box story is a template for what works
The #1 post (115 engagements, highest comments) isn't a hot take or industry prediction — it's a detailed, personal story about pulling off a creative ABM campaign. For anyone selling marketing services or ABM tools to companies like Canopy, this is the content playbook Heather's audience rewards.
🤝
Charity and community posts build loyal engagement
Golf tournament fundraisers, nonprofit spotlights, and celebrating peers appear frequently. While these get lower raw engagement, they signal Heather's values. If you're selling into Canopy, understanding their community commitments (KPB Relief, Needs Beyond Medicine) matters.
💬
High comment-to-like ratio on creative content
The ABM cereal box post had a 22% comment-to-like ratio — extraordinarily high for LinkedIn. Heather's storytelling drives conversation, not passive scrolling. This creates deeper relationships with engagers who are more likely to remember Canopy when evaluating practice management solutions.
📢
Best outreach angle: creative marketing leadership
Heather's feed rewards creative, hands-on marketing content. If you're approaching Heather, reference something specific from her campaigns (the ABM cereal box, a customer story, a product feature she highlighted). Generic "love your content" outreach will blend into the noise.
Audience Intelligence

Who is Heather's audience — and do they fit your ICP?

Heather Hurst is SVP of Marketing at Canopy, a tax & accounting practice management SaaS platform with 17K+ page followers. Her ICP: accounting firm leaders, CPAs, practice managers, tax professionals, and fintech buyers evaluating practice management software.

75%
ICP Match
~75% of engagement is inside Heather's ICP
Heather's content attracts accounting professionals, Canopy customers and prospects, fellow marketing leaders in B2B SaaS, and Utah tech community members. The remaining 25% is talent-market engagement driven by her strong hiring content — still valuable but outside the core buyer ICP.
Accounting Firm Leaders CPAs / Tax Professionals Practice Managers B2B SaaS Marketers Fintech Buyers Utah Tech Community
🎖️
Content Pillar Breakdown
Canopy Product/Feature
28%
Talent / Hiring
24%
Community / Charity
20%
Customer Stories
16%
Industry / AI
12%
📊
Engagement by Post Type
Creative Campaign
35%
Hiring / Recruitment
28%
Product Feature
18%
Community/Charity
12%
Customer Success
7%
🌍
Geography Signal
Utah / Wasatch Front
55%
Rest of US
35%
Canada
7%
Other
3%
Engagement Breakdown

How her audience reacts

Heather's audience engagement is overwhelmingly positive. The high PRAISE rate signals genuine admiration for her work and team — people don't just like Heather's content, they applaud it.

👍
Like
0
~74% of reactions
👏
Praise
0
~13% of reactions
❤️
Empathy
0
~12% of reactions
🙏
Appreciation
0
~1% of reactions
💡
Insightful
0
~0.1% of reactions
All Posts

25 posts — 836 total engagements

Every post analyzed from Heather's LinkedIn feed across 6 months. Search, filter by engagement type, and browse the full content library.

🔍
Marketing brainstorms can go off the rails fast
👍 94 💬 21 📢 0
View Post on LinkedIn →
This is an amazing annual golf tournament
👍 5 💬 0 📢 0
View Post on LinkedIn →
Sean M. Duncan, CPA book release
👍 27 💬 2 📢 1
View Post on LinkedIn →
Looking forward to the Canopy event of the year
👍 18 💬 1 📢 0
View Post on LinkedIn →
Incredible companies can be even better with Canopy
👍 22 💬 1 📢 0
View Post on LinkedIn →
Learning about AI for marketers
👍 45 💬 5 📢 0
View Post on LinkedIn →
Golf fundraiser for KPB Relief
👍 5 💬 1 📢 0
View Post on LinkedIn →
Something magical about in-person events
👍 59 💬 7 📢 1
View Post on LinkedIn →
Needs Beyond Medicine milestone
👍 13 💬 0 📢 0
View Post on LinkedIn →
Get your golf foursome together
👍 13 💬 1 📢 0
View Post on LinkedIn →
Navigating AI transformation for your team
👍 7 💬 3 📢 0
View Post on LinkedIn →
Client meetings become organized searchable notes
👍 43 💬 8 📢 13
View Post on LinkedIn →
Canopy ranked #1 on G2
👍 46 💬 3 📢 1
View Post on LinkedIn →
Hiring a rockstar product marketing manager
👍 49 💬 6 📢 1
View Post on LinkedIn →
Working with Travis Clemens in digital marketing
👍 27 💬 1 📢 0
View Post on LinkedIn →
Christina Whalen is the best of the best
👍 14 💬 0 📢 0
View Post on LinkedIn →
Hybrid role in South Jordan, UT
👍 12 💬 1 📢 0
View Post on LinkedIn →
Come work at one of the greatest software companies
👍 43 💬 2 📢 3
View Post on LinkedIn →
What This Data Tells You

Three signals worth acting on

🎯
Heather is Canopy's #1 recruitment asset
Two hiring posts rank in the top 5 by engagement — collectively driving 164 engagements and 14 shares. For a company competing for Utah tech talent against Silicon Slopes giants, Heather's personal brand is a competitive moat. Candidates engage with her content before they apply to Canopy.
💬
22% comment rate on creative content is a warm pipeline
The ABM cereal box post generated 21 comments on 94 likes — a 22% ratio that's rare on LinkedIn. Commenters are higher-intent than likers. If Canopy (or anyone selling into accounting firms) could capture and nurture those commenters, they'd have a pre-qualified prospect list built on genuine engagement.
📈
33 avg engagements per post in a niche category is strong
Tax and accounting practice management isn't a viral consumer category. Achieving 33 average engagements per post with a 17K follower base signals deeply resonant content. For marketers selling into this space, Heather's content patterns (creative storytelling + product value + community) are a proven template.

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