LinkedIn Engagement Intelligence
Kyle Poyar
Gabe Larsen
Partner, OpenView Ventures · Author, Growth Unhinged · PLG & Pricing Expert
View LinkedIn Profile →

Who's engaged with
Gabe Larsen

382 CROs, GTM leaders, and AI sales practitioners engaged with Gabe's provocative takes on AI in sales, fake executives, and the disruption of the enterprise software playbook.

382 engagements captured · 5 posts · Scraped June 5, 2026
Engagements
382
Posts
5
Seniority
CRO+
REACTIONS BY POST
PD
Pablo Dominguez, Insight Partners
MV
Maja Voje, GTM Author
LG
Lauren Shleifer Goldstein
INSIGHTFUL
0
Total Engagements Captured
0
LinkedIn Posts Analyzed
0
Reaction Types Tracked
Content Analysis

Top performing posts — ranked by engagement

5 posts analyzed. Gabe's content is punchy, provocative, and AI-native — drawing CROs, VP Sales, and GTM operators who appreciate direct takes with no corporate softening.

1
"Intuit just ran the exact same playbook as Cisco — and the market destroyed them for it"
Market TakeAI Disruption
A sharp real-time take on Intuit following Cisco's AI replacement playbook and getting punished for it. Attracted senior CMOs (Chuck Moxley — 6x SaaS CMO) and GTM leaders who track enterprise AI strategy moves. Gabe's best-performing content is always grounded in a named company making a named mistake.
~95
reactions
2
"All LinkedIn comments are AI-written now"
ProvocationAI Authenticity
A meta-commentary on AI-generated engagement on the very platform where it was posted. Highest ENTERTAINMENT reaction rate of any post — triggered by the irony. Also drew serious AI strategy leaders (David Ghodsizadeh — $20B revenue impact CMO).
~85
reactions
3
"Nothing exposes a fake executive faster than…"
Identity ChallengeLeadership
A direct challenge to performative executive behavior. Attracted RevOps leaders, VP Sales, and AI transformation executives — people who've worked for (or been) the executive in question. High Insightful rate signals personal recognition.
~75
reactions
4
"Everyone told me AI would save me time. I've found the opposite."
Personal NarrativeAI Reality
A counterintuitive take on AI productivity — resonates with practitioners who've felt the same friction. Dustin Brown (5x President's Club, LP@GTMFund) reacted with ENTERTAINMENT. Drew a mix of AI skeptics and builders.
~70
reactions
5
"Jack Dorsey said managers should be removed…"
Org DesignFuture of Work
Riffing on Jack Dorsey's no-managers take. Drew enterprise sales VPs and operational leaders — people with skin in the org design game. Eddie Reynolds (CEO, GTM Strategy & Ops for SaaS CROs) engaged here.
~57
reactions
🔥
Named companies + named mistakes = viral
The #1 post named Intuit. Post #2 named LinkedIn itself. Gabe's pattern is to attach a provocation to a real, recognizable brand — giving his audience something concrete to agree or argue with.
🤖
AI authenticity is his resonant tension
Multiple posts question AI — the time cost, the fake comments, the replacement playbooks. As CRO of an AI workforce company, this tension (building AI while questioning it publicly) is what makes his voice credible.
😄
Highest ENTERTAINMENT rate in the series
Gabe gets more "Funny" reactions than any other subject analyzed. His audience isn't just learning — they're being entertained. This signals genuine personality, not content-marketed thought leadership.
Network Intelligence

How Gabe engages with his network

Gabe Larsen is a serial sales leader turned AI company builder. Understanding his style reveals a content personality built on provocation, directness, and zero corporate-speak.

Gabe Larsen
Gabe Larsen
CRO, Atonom · @gabelarsen
"CRO at Atonom — Hire your first AI employee. I've held CRO roles at Kustomer (acquired by Meta), InsideSales, and others. I post what I actually think."
🎯
Brands his provocation
Every post anchors a sharp opinion to a named company or named person. "Intuit did X." "Jack Dorsey said Y." This specificity is what separates his posts from generic hot-takes and earns senior engagement.
🤖
AI skeptic who builds AI
He questions AI productivity, AI comments, and AI playbooks — while running an AI workforce company. This tension makes him credible. His audience trusts he's not selling them a dream.
😄
Entertainment as a GTM weapon
More FUNNY reactions than any other subject in this series. His content is genuinely entertaining — not manufactured brand voice. This builds the kind of loyalty that survives algorithm changes.
🏢
Atonom team amplifies every post
Tali Mackley, Cam Cluff, Mike Taylor, and Blake Johnson (all Atonom team) appear across multiple posts. This coordinated team engagement is a deliberate content amplification strategy.
💼
Chuck Moxley (6x SaaS CMO) is a high-signal senior engager
Chuck Moxley — 6x SaaS CMO, Fractional CMO, author of "An Audience of One" — engaged on the Intuit post. C-suite marketing leaders at this level don't engage casually. His engagement signals Gabe's market commentary reaches decision-makers who track enterprise AI strategy.
🤝
Dustin Brown (LP@GTMFund, 5x President's Club) adds investor signal
Dustin Brown — Global Enterprise Sales, AI GTM Strategy, 5x President's Club, LP at GTMfund — engaged with ENTERTAINMENT on the AI time-saving post. GTMfund LP status means he's connected to the VC and operator community in a way that has downstream amplification potential.
🔁
Atonom team is the repeating core signal
Tali Mackley, Cam Cluff, and Mike Taylor (all Atonom employees) appear across 3+ posts. This isn't organic loyalty — it's a deliberate employee advocacy program. Their engagement boosts algorithmic reach and signals a tight, mission-aligned team culture.
💡
Best outreach angle: reference the Intuit/Cisco playbook post
The top post is about companies running the "replace humans with AI and get punished" playbook. Gabe is building the opposite thesis — augmented AI workforce, not replacement. Leading with "your take on the Intuit playbook is exactly what we're trying to avoid" will resonate more than any product-first opener.
🎯
ENTERTAINMENT reactions = warm relationship signal
People who hit "Funny" on a post have a warmer, more personal relationship with the creator than those who hit "Like." Baytop Scott (Head of GTM @ Airbatch), Sandra Gutiérrez (CRO/CCO), and Katherine Brousseau (CS Leader, Pearson) all reacted with ENTERTAINMENT — they're fans, not just followers.
Audience Intelligence

Who is Gabe's audience — and do they fit your ICP?

Gabe Larsen is CRO of Atonom (AI workforce platform — "hire your first AI employee"). His ICP: CROs, VP Sales, GTM operators, and sales enablement leaders at B2B tech companies navigating AI adoption. His content self-selects for people who lead revenue teams.

70%
ICP Match
~70% of engagers are inside Atonom's ICP
The dominant segments are CROs, VP Sales, GTM leaders, and AI transformation executives — exactly who would buy an AI workforce platform for their revenue teams. The 30% outside ICP reflects Gabe's broader cultural content (AI comments, Dorsey takes) attracting adjacent operators and marketers.
CRO / VP Sales GTM Operators AI Transformation Leaders Sales Enablement RevOps Leaders
🎖️
Seniority Breakdown
C-Suite/Exec
20%
Founder/Owner
15%
VP/Director
30%
Manager/IC
35%
🏭
Function / Role Focus
Sales/RevOps
40%
GTM/Growth
22%
AI/Ops/Engineering
18%
Marketing/Content
12%
Other
8%
🌍
Geography Signal
North America
65%
Europe
15%
APAC/India
12%
LATAM/Other
8%
Engagement Breakdown

How his audience reacts

An unusually high ENTERTAINMENT rate — Gabe's audience finds his takes genuinely funny, not just useful. This is the warmest relationship signal of any subject in this series.

👍
Like
0
~80% of reactions
💡
Insightful
0
~8% of reactions
❤️
Empathy
0
~5% of reactions
😄
Entertainment
0
~7% of reactions
All Engagers

382 CROs, GTM leaders, and AI sales practitioners

Sales leaders, AI transformation executives, and GTM operators. Click any card to view their LinkedIn profile directly.

🔍
CM
Chuck Moxley
6X SaaS CMO | Fractional CMO | Proven Playbooks to Scale Your B2B & SaaS Revenue | Author of 'An Audience of One'
View on LinkedIn →
DG
David Ghodsizadeh
3x Head of Marketing / CMO / VP of Marketing | $20B Revenue Impact | GTM Strategy · Revenue Marketing | B2B SaaS · AI
View on LinkedIn →
JB
Jason Brown
Global GTM Executive | Scaled SaaS, AI, Services to $100M+ ACV & $500M+ ARR | AI Product Commercialization
View on LinkedIn →
BM
Brian McFadyen
VP Sales | AI-native GTM | 3x President's Club | Scaled EasyPost $75M to $120M | InsideSales $12M to $100M+
View on LinkedIn →
ER
Eddie Reynolds
CEO | GTM Strategy & Ops for B2B SaaS CROs
View on LinkedIn →
CC
Clint Carlos
AI Transformation, Multi Exit Founder, HR Tech, Workplace and Platform Strategy
View on LinkedIn →
DB
Dustin Brown
😄 Funny
Global Enterprise Sales | AI GTM Strategy | 5x President's Club | LP@GTMFund
View on LinkedIn →
CS
Chris Shackelford
💡 Insightful
RevGen | ROAS | $400M→$2B+ CS | AI GTM | NSF I-Corps @ UC Irvine | UC Berkeley Exec AI
View on LinkedIn →
AS
Ayesha Saeed-Haq
Enterprise AI & Decision Intelligence Leader | GenAI Agents | T-Mobile · Comcast · SiriusXM
View on LinkedIn →
MT
Mike Taylor
Revenue Focused Marketing Leader Ex RedBull, Cloudera, BambooHR, InsideSales → Now Building the AI Workforce at Atonom
View on LinkedIn →
JR
Justin Rowe
CMO @ Impactable | B2B LinkedIn Ads Partners | ABM + Signals | Obsessed with Account and People Signals
View on LinkedIn →
VV
Vijay V.
Chief AI and Growth Officer | Ex. UBER | Agentic AI | Agentic Web
View on LinkedIn →
NM
Nicole Moore
VP, RevOps | GTM Systems & Analytics | Forecasting, Pipeline Governance, CRM/CPQ Programs
View on LinkedIn →
SG
Sandra Gutiérrez de Terán
😄 Funny
CRO | CCO | Executive MBA | Experience in Fintech, Hospitality, Insurtech & SaaS
View on LinkedIn →
KB
Katherine Brousseau MBA
😄 Funny
Transforming Customer Success for growth in the AI era | $20M+ expansion at Pearson | Founder, The Success Function
View on LinkedIn →
TY
Tyler Yagi
Regional Vice President | Building high-trust teams | Driving revenue with data clarity | Former Salesforce AE
View on LinkedIn →
SD
Saaket Dubey
SaaS Onboarding & Enablement Consultant | Building Product Champions | 70+ Enterprise Accounts
View on LinkedIn →
JL
Julia Lechner
Head of Executive Content | Award-Winning Storyteller | CEO Ghostwriter | Comedian in Corporate
View on LinkedIn →
What This Data Tells You

Three signals worth acting on

😄
ENTERTAINMENT reactions = warmest relationship signal
Gabe earns more FUNNY reactions than any subject in this series. People who laugh at a post have a genuinely warm relationship with the creator — warmer than a casual Like. The names who hit ENTERTAINMENT (Dustin Brown, Baytop Scott, Sandra Gutiérrez) are worth prioritizing for outreach — they're already fans.
🤖
His audience self-selected on AI adoption tension
Multiple posts question AI productivity while Gabe builds an AI workforce company. The 382 people who engaged are practitioners actively wrestling with this same tension — exactly who needs Atonom's thesis about augmentation vs. replacement. The content is doing pre-qualification work.
💼
40% Sales/RevOps audience = direct Atonom buyers
CROs, VP Sales, and RevOps leaders make up the largest segment of engagers — and are the exact buyers for AI workforce tools that augment revenue teams. This isn't a vanity audience. It's a warm, pre-qualified pipeline of people who've already self-identified as interested in Gabe's AI-in-sales worldview.

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